Your website is part of your prequalification whether you planned it or not. Estimators, owners' representatives and consultants look up unfamiliar subs before they shortlist them, and a site that says "commercial and residential HVAC" over a stock photo tells them nothing. This service builds project and safety pages designed for that reviewer.
What the service is
The direct answer: a set of project pages organised by sector, system and building type, plus a safety page and an estimator page, written so a reviewer can check what matters in five minutes.
A strong project page carries:
- building type and sector (for example long-term care, secondary school, light industrial, multi-unit residential)
- region and approximate size or package value, if you're comfortable sharing it
- systems in your scope: hydronic heating, chilled water, rooftop units, VRF, plumbing and drainage, medical gas, process piping, controls interface
- delivery model: design-bid-build, design-assist, CM, or service retrofit in an occupied building
- what was hard, and how your team handled it
- the GC or owner, if they've agreed to be named
- two to four real photos
A safety page explains your programme in plain words: who is responsible, how orientation and toolbox talks work, how incidents are reported and reviewed, and which certification you hold, with issuer and expiry. Whatever figures you publish must match your prequal package exactly.
Who it's for
Firms whose website doesn't reflect the ICI work they actually do, or who want to move into a new sector and need to show relevant experience. It also suits firms that keep sending loose photos when a GC asks for examples.
What's included
- Interviews with PMs and foremen to pull out the useful detail on each job
- Eight to twelve project pages to start, with a consistent structure
- Sector hub pages that group projects (healthcare, education, commercial, industrial, residential high-rise)
- A safety page and an estimator page
- Project sheets in PDF that match the web pages and slot into your prequal package
- Technical structure so pages are found when someone searches your name plus a sector
For scale, here's one of the results from our HVAC work: BoilerPart.ca runs on 2,000+ programmatic pages and grew organic traffic 180%. An ICI portfolio is far smaller, but the same discipline applies: consistent structure, one page per real thing, no padding.
Every page is reviewed by your PM or estimator before it goes live, so each scope, date and system description is something your team stands behind. If a detail can't be confirmed, it comes out.
Timeline
| Weeks | Work |
|---|---|
| 1–2 | Choose projects; collect photos, scopes and permissions |
| 3–5 | Interviews; write and lay out project pages |
| 6 | Safety and estimator pages; sector hubs |
| Quarterly | Add new completions; retire weak entries |
How results are measured
We track visits to project and safety pages from GC and owner domains where analytics can identify them, time spent on those pages, and how often your team sends a page link in place of attachments. The business measure is prequal pass rate in sectors where you've added pages, compared with before.
A practical test: give a colleague who has never seen your site five minutes and ask them to name your three strongest sectors and your largest relevant project. If they can't, neither can a reviewer.
Mistakes to avoid
- Listing every job you've ever done. Thirty one-line entries look like filler; ten detailed ones look like a track record.
- Claims you can't support. Never describe a scope you didn't perform. GCs talk to each other.
- Mismatched safety numbers. The website, the prequal and the bid form must agree.
- Stock photos of someone else's mechanical room. Reviewers can tell, and it undermines everything else.
We write and organise; we don't install, design or inspect anything, and we never invent project details. To get started, call, text or email, or see what the results from our HVAC work show about page structure. The services overview shows how this fits with the rest.
Frequently asked questions
We can't publish client names on some jobs. Is that a problem?
No. Many projects can be described by building type, region, size and scope without naming the owner. Ask permission where you can, and anonymise where you can't.
Should we publish our safety statistics?
That's your call. Some firms publish headline figures; others describe their programme and offer statistics on request. Whatever you publish must match what you send in prequals.
Do we need professional photography?
Good site photos from your own team are fine if they're sharp and show finished work. Mechanical rooms, central plants and tidy pipe runs photograph well. Avoid stock images entirely.
How many project pages do we need?
Start with eight to twelve strong ones across your target sectors. Depth on relevant work beats a long list of thin entries.