CASL-compliant outreach to GCs, owners and property managers

What the service is

The direct answer: we set up the lists, consent records, templates and sending routine for B2B outreach, and we run campaigns within them.

According to the ISED overview (as of October 2026), the main points are:

• Express consent is a person's verbal or written agreement to receive your messages, and it does not expire unless they withdraw it.
• Implied consent exists in narrower situations, such as an existing business relationship, and is time-limited: up to two years after the last interaction, or six months after an inquiry.
• Published addresses can support implied consent when no statement refuses unsolicited messages and your message is relevant to the person's business or role.
• Each message must identify the sender, include a mailing address plus a phone number, email or website that stays valid for at least 60 days, and carry an unsubscribe mechanism.
• Unsubscribe requests must be honoured within 10 business days, at no cost to the person.

Why consent records matter more than copy

Most contractors worry about what to say. The bigger risk is not knowing who said yes. A list of 1,200 names where nobody can tell you which came from a signed sheet at a trade show, which from a quote request three years ago, and which from a colleague's spreadsheet is a list you can't use with confidence. Fixing the record first means every later campaign is easier to justify, and easier to defend if a recipient complains.

Who it's for

Firms that want to contact more GCs and building owners than their owner can call personally, and firms whose contact lists came from badge scans, old spreadsheets and business-card piles with no record of who agreed to what.

What's included

• A list audit: each contact tagged by consent type, date and source, with expiry dates for implied consent
• A consent capture routine: what your estimators and PMs say and record when they meet someone new
• Sender identification and an unsubscribe process set up in your sending tool
• Templates for project completions, sector updates, PM agreement offers and introductions, with placeholders such as [Name], [Firm] and [Project]
• A text-message routine for warm contacts who prefer it
• A suppression list that is checked before every send
• Monthly reporting on sends, replies, meetings and unsubscribes

Timeline

How results are measured

Replies and meetings, not opens. We report reply rate, meetings or site visits booked, invitations or PM conversations that trace back to a message, unsubscribe rate, and the share of your list with a valid, recorded consent (target: all of it).

A worked example: 400 contacts with recorded consent, one relevant message a month, a 3% reply rate. That's 12 conversations a month, or about 144 a year. If one in ten becomes an invitation or a PM quote, that's 14 opportunities from a list you already had.

Mistakes to avoid

• Treating a business card as permanent consent. Implied consent can expire; record the date.
• Missing sender details. Every message needs complete identification and a working unsubscribe.
• Slow unsubscribes. Process them well inside the published limit.
• Mass blasts. A short, relevant note to 40 facility managers beats a generic message to 4,000 strangers.

Read the full CASL outreach guide for more. Our outreach supports your relationship program and PM sales. We're marketers, not lawyers or a contractor.