Every result below comes from our HVAC work, with the client named and the site linked so you can check it yourself. None of them is a commercial mechanical tender result, and we won't present them that way. What they show is the method: how we structure websites, build content, launch a new service line and track leads. That method carries over to ICI mechanical marketing, even though the buyers are different.
- A gas-boiler division built for CANRO Heat
GasBoilers.ca
- 26+ BC communities served
- 5.0★ from 76+ Google reviews
Result from our HVAC work
- 2,000+ programmatic pages
BoilerPart.ca
- 180% organic traffic growth
Result from our HVAC work
- 850+ SEO articles
HeatLand
- 300% lead increase in 6 months
Result from our HVAC work
- 500+ leads
HVACDeal.ca
- 12:1 ROI
Result from our HVAC work
- 250% lead growth
CanroHeat.ca
Result from our HVAC work
All case studies on HVAC.Agency
BoilerPart.ca: structure at scale
BoilerPart.ca runs on 2,000+ programmatic pages and grew organic traffic 180%.
What it shows: a consistent page structure, applied across thousands of distinct items, can be found and used. What transfers: a commercial mechanical portfolio is far smaller, but the same discipline applies to project and safety pages: one page per real project, a consistent template, and sector hubs so a reviewer finds "long-term care" or "central plant" in one click.
GasBoilers.ca: launching a division
GasBoilers.ca is a gas-boiler division built for CANRO Heat. Its service area covers 26+ BC communities, and it shows 5.0★ from 76+ Google reviews.
What it shows: a focused division with its own brand and pages can stand on its own. What transfers: a mechanical firm launching a dedicated service and maintenance division faces the same job: a distinct offer, its own pages, and a clear route for customers to sign up. That's the core of PM agreement sales.
HeatLand: depth of content
The HeatLand site at heatland.ca now carries 850+ SEO articles, and its lead count went up 300% within 6 months.
What it shows: steady, specific content builds visibility and enquiries over time. What transfers: ICI firms don't need 850 articles, but they benefit from depth on the topics their buyers care about, such as retrofit sequencing in occupied buildings, commissioning, and maintenance planning, written for facility managers and GCs.
HVACDeal.ca and CanroHeat.ca: tracking what pays
HVACDeal.ca produced 500+ leads at a 12:1 ROI. CanroHeat.ca achieved 250% lead growth.
What they show: results are only meaningful when they're measured against cost. What transfers: in ICI work, the measure is invitations, prequal pass rate and agreements, not leads, but the habit is the same: count every one, attribute it to a source, and compare it to what the marketing cost. Our bid visibility service is built around that habit.
Put together, the four examples point to one habit: decide what you'll count, build the pages or programme around it, and report it honestly. That's the part we bring to a mechanical firm, whatever its sectors.
What doesn't transfer
Being honest about the limits matters more than the numbers above.
- Residential search behaviour. Homeowners search and call; estimators use lists and referrals. Search traffic is a much smaller part of ICI marketing.
- Review-driven trust. A star rating matters to a homeowner. A GC cares about your last three jobs and your safety record.
- Speed of results. HVAC leads can come within weeks. ICI invitations and agreements move on bid cycles and renewal dates, often months.
Reading any agency's case studies
Whoever you hire, three checks help. Is the client named and the site live, so you can look for yourself? Is the result stated against a time period and a cost, or is it just a big percentage? And is the agency honest about which sector the result came from? We've tried to pass all three on this page: every client is linked, and every result is labelled as HVAC work.
How we'll measure your results
We'll agree a baseline in the first month: invitations, distinct GCs inviting you, prequal pass rate, hit rate, PM agreements and renewal rate. Then we report against it monthly. If something isn't moving, you'll see it as early as we do.
The full list of case studies is on the HVAC.Agency case studies page. To discuss what would apply to your firm, see the pricing page or contact us.
Frequently asked questions
Do you have case studies from commercial mechanical contractors?
Not published ones. The results on this page are from our HVAC work. We'd rather show you real, named HVAC results than invent mechanical ones.
Why should HVAC results matter to an ICI firm?
Because the underlying disciplines (structured pages, depth of content, division launches, lead tracking) are the same. What changes is the audience and the measure of success.
Can we see the full list of case studies?
Yes. The complete set is on the HVAC.Agency case studies page, with links to each client site.
Will our results be similar?
No one can promise that. ICI results depend on your pricing, sectors, capacity and reputation as much as on marketing. We report your own numbers every month so you can judge.